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Charlie Gonzales, Realtor®| Southern Middle Realty Powered By Keller Williams

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Top Reasons Homes Don't Sell

The Top Reasons Homes Don't Sell

If you have had your home on the market for several months and haven’t seen much activity or any offers, chances are that one or more of the reasons below are to blame.

Your price is too high

No doubt about it, the most common reason for a home not selling is that the asking price has been set too high. The reasons for setting your price too high, to begin with, are many, from over-enthusiastic listing agents to unrealistic seller expectations. Regardless of the reason, if you’ve priced your home too high, you’ve set yourself up for several obstacles to selling your home. Even if you get an offer for an overly high asking price, the deal may fall apart before closing because the buyer may have problems financing at too high a price. Look at other homes for sale, ones as similar and as close to yours as possible. You may be too high if they are going for less than you are asking. The fact is, your home is competing against those other homes, and what buyers are willing to pay is what will determine final sales prices. I will fight for the best realistic price possible and set you up for success by utilizing Comparative Market Analysis (CMA) to ensure you get the best value for your home.

The condition of your home

There is a lot of competition out there to sell homes. Your home must compete against similar homes for sale and shiny brand-new ones. The more you can do to make your home appealing to a buyer, the better your chances for a quick sale. Look at your home critically – put yourself in the buyer’s position. A buyer doesn’t want to have to do anything except move in. Your best “bang for the buck” in improving the condition of your home is paint and flooring. Make sure that all the paint is in great condition inside and out. Repainting doesn’t cost too much and will usually make the most significant impact on buyers. Make sure all of the floorings looks good too. You may want to consider putting in new carpet. Again, it’s not that expensive, but it sure impacts buyers coming to look at your home.

Your marketing campaign is out of steam

The best listing agents use an aggressive marketing plan to market their listings. If your listing agent isn’t making sure your home can be found easily on the internet, isn’t actively touting their listings to other agents in the area, and isn’t running ads on social media. In that case, it might be time to change agents. If all your agent has done is put a sign in your front yard and add your home to the local MLS, then that agent isn’t close to doing all that can be done to market your home effectively.

Your home isn't easily accessible

To get your home sold quickly, other agents in the area must show it to as many potential buyers as possible. When a busy agent compiles a list of homes to show a buyer, the agent will naturally tend to show those houses that are easiest to gain access. Many homes on the market have “lock boxes” on them. The lock box is a device that holds the home’s key, which only qualified local agents can access. Homes listed as “lock box, go and show” or “lock box, request appointment” will be shown more often than those listed as “agent must be present, call for an appointment.” If possible, let your agent put a lock box on your home for easier showing. If not, you should make it as convenient for agents to show your home as possible.

As your real estate advisor, I do everything in my power to ensure you sell your home for the best price possible. I will do everything necessary to market your home effectively!